Mattel Inc. – New York Toy Fair 2016 Report

While most of our coverage of the New York Toy Fair 2016 features LEGO, we also paid a visit to the Mattel Toy Booth as well. Mattel is the world’s second largest toy company. Aside from their popular Hot Wheels, Barbie, Fisher-Price and Mega Bloks brands, they had many other brands on top of that as well. They also have a line known as Kubros Figures which are buildable characters (like Mega Bloks).

Mattel Hot Wheels

Mattel Barbie Dolls

Mattel My Mini Mixie Q’s

Mattel Disney Toy Story Toys

Mattel Star Wars Toys; features a Death Star

Mattel Kubros Figures (similar to Mega Bloks)

Mattel Dreamworks DinoTrux Toys

Mattel Nickelodeon Dora The Explorer

Mattel Batman v Superman Dawn of Justice Toys

Mattel Disney Cars Toys

Mattel Fisher-Price Learning Toys

The Fisher-Price learning toy caterpillar seems like a really good product for toddlers and young children to start learning. The caterpillar can be disassembled into multiple segments. It also reacts, moves and makes sounds to different pieces which the child can work on solving.

*For Mega Bloks by Mattel that was showcased at the New York Toy Fair including Mega Bloks Halo and American Girl, please check this post.