Mattel Inc. Mega Bloks Building Toys – New York Toy Fair 2016

Mega Brands, primary producer of Mega Bloks is The LEGO Group’s direct competition. The toy company was acquired in 2014 by Mattel. Mega Bloks’ interlocking bricks are compatible with LEGO bricks. Below are some of the new and upcoming products taken from the 2016 New York Toy Fair.

Mega Bloks American Girls Building Toy Set

Mega Bloks Call of Duty Building Sets

Mega Bloks Halo Building Sets

Mega Bloks Minions Despicable Me

Mega Bloks Teenage Mutant Ninja Turtles Building Sets

*For other products Mattel has showcased at the New York Toy Fair including Hot Wheels and Barbie, please check this post.