The new LEGO VIP Program is now live and there are many new features. First is the launch of the Rewards Center. There are a variety of promotional and exclusive items you can redeem such as LEGOLAND tickets, posters, artworks and exclusive promo sets.
Second, all existing points that you currently have will be converted to the new points standard. 500 points now redeem for a $5 voucher.
Third, there is now additional ways you earn points besides making purchases. You can earn points following LEGO on social media and doing various other activities as well. There are also other things you can see for LEGO VIP for yourself on your LEGO Shop at Home Account: USA | Canada | UK
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