LEGO is launching a line of clothes for adults that will only be available for purchase through the Snapchat app. Using Snapchat, users can then enter into an augmented shop. Kabooki is the company responsible for the LEGO clothing wear license. Available only to those living in United States, United Kingdom, France and Germany.
If you are living in London, United Kingdom, there is a physical pop up store for one day. The store is located on Eastcastle Street. You can find out more at Pocketlint or CNBC. Thanks to Jeff for writing in with the news.