My concern that I sent in was that the prices on the sets were rising more quickly than they should be and that there seem to be fewer pieces included in sets as compared to just only 2 or 3 years ago, as well as a concern about the number of licensed sets driving up prices across the board. I think I mentioned the new summer sets this year being very expensive and mentioned the Captain America motorcycle price.Thanks for contacting us about set pricing.
We're really sorry to hear that you're disappointed with the pricing of new LEGO® sets.
We think it's important that LEGO toys are imaginative, creative, fun and last for ages! So we work really hard to make sure we use the very best materials so that one day you can pass on your sets to your grandchildren.
In fact we have a 28 point check list to make sure the quality and color of all our bricks are exactly right, and there are only 5 factories in the whole world which are good enough to make LEGO sets! We have a team of experts in Denmark whose job it is to invent and test new LEGO sets, themes and toys. They tell me it takes years to check everything. They need to test all the new ideas, talk to the factory about how to make them, work out what sort of box it needs to go in and then deliver the new sets to all the shops in 130 countries!
As you can see, a lot of thought goes into your toys so I hope you understand we invent and make LEGO sets to last a lifetime, or even longer! This along with the cost of manufacturing and shipping influences how we price out sets and I am sorry that you are unhappy with it.
I do not know what will happen in the future, but I have passed your comments along to the appropriate departments to take into consideration. We do appreciate you taking the time to voice your opinions and concerns, it is something that we take very seriously.
I think the response I got does a good job telling me what exactly can influence the costs, as well as their concern with quality but at the same time I don't feel entirely assured that the prices wont just continue to climb. I'm also a bit skeptical about quality, especially with the Chinese plastic that is being introduced in more and more sets.