ARCHIVE - LEGO Forums (2009-2017)

Forgot that it was Memorial day weekend - you're right, that does make a difference. And you're right, $69 million isn't impressive for a Memorial day opening. But that's my point - it won't make $69 million. Just by virtue of opening at a better time of year, it'll make $100 million+ in its opening...

Exactly, and because of that The LEGO Movie will be number 1 for at least three weeks. If the released it in May the movie would have been pushed aside by huge block buster movies. It still won't be competing against top-tier blockbusters in May - those generally don't hit until late June/early Jul...

However May is a really dumb time to release it. I dunno, its better than February. February is traditionally where bad movies to go to die. When I originally heard about the Lego movie, just the fact that it was opening in February made me write it off as a kiddie bit of crap that the studio was s...