2018 Second Review LEGO Ideas Results

The Second 2018 Review LEGO Ideas Results are now here! There are two winners out of ten possible entries that contains 10 000 supporters. These include Steamboat Willie and The Central Perk Coffee of Friends. Congrats to Máté Szabó and Aymeric Fievet! Both sets are expected to be released sometime in 2019.

The Third 2018 Review LEGO Ideas Results would be coming Summer 2019.

LEGO Ideas Steamboat Willie by Máté Szabó

LEGO Ideas The Central Perk Coffee of Friends by Aymeric Fievet


New Theme – LEGO Hidden Side Available August 2019

A brand-new LEGO theme is coming! Known as LEGO Hidden Side, the theme features a LEGO experience where your phone uses augmented reality with physical construction sets to reveal different areas of play. Its like a virtual world with physical LEGO sets coming alive! Available this summer in August 2019. The app for the theme will be free for download.

A total of eight sets will be released.

  • LEGO 70418 Hidden Side Lab
  • LEGO 70419 Hidden Side Boat
  • LEGO 70420 Hidden Side Graveyard
  • LEGO 70421 Hidden Side Truck
  • LEGO 70422 Hidden Side Diner
  • LEGO 70423 Hidden Side Bus
  • LEGO 70424 Hidden Side Train
  • LEGO 70425 Hidden Side High School

LEGO GROUP Introduces LEGO® Hidden Side™, Combining Building with Augmented Reality to Create a New Way to Play

Company pioneers experience where kids play with one hand in two worlds

NEW YORK (February 14, 2019) – The LEGO Group today unveiled LEGO® Hidden Side™, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Developed for children 7 years and up, LEGO Hidden Side is showcased to buyers, media and influencers for the first time at American International Toy Fair Booth in Booth 1335 of Hall 3B at the Jacob K. Javits Convention Center, February 16 -19.

LEGO Hidden Side includes a series of eight “haunted” building sets full of awesome functionality and secret surprises that, on their own, provide the build and roleplay fun of any LEGO play theme. Activating the bespoke AR app developed together with the theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun.

“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” said Tom Donaldson, senior vice president, Creative Play Lab at the LEGO Group. “At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”

Core LEGO Building Experience
LEGO Hidden Side building sets deliver everything kids love and expect from a LEGO building experience – the challenge of the build, a detailed model with functionality, and minifigure characters set in a story-driven universe. Each model can be built as it appears by day – a school house, bus, or graveyard, for example – and has transforming functionality to become the haunted version of itself.

Truly Augmented Play
The app lets kids assume a first-person perspective and play together with the two characters – Jack and Parker – as they explore their hometown of Newbury, using their mobile phones to see and solve paranormal mysteries beneath the surface of their environment. Game play prompts kids to hold their phone up to the physical LEGO models and interact with various elements, or “points of possession,” which release virtual ghosts that kids must then capture in the AR game to stop the haunting. Numerous scenarios create dynamic gameplay that requires kids to keep one hand in each world to progress the play.

Donaldson added, “As we have designed LEGO Hidden Side, physical manipulation of the LEGO models alters the AR experience, and the AR experience prompts new things to discover in the physical models, creating a deeply engaging reciprocal play experience in two worlds that has never been seen before.” The app also consists of a digital game that kids can play independent of the building set.

After launch, the app experience will continue to expand with the addition of new ghosts, new game challenges, and randomization of gameplay so the experience is different every time kids play. Donaldson noted, “We’re leveraging some of the best elements of mobile games to keep the experience fresh, encouraging kids to return to their LEGO sets time and again to see what is different. With the thoughtful integration of LEGO building and AR technology, we can deliver a truly innovative play experience that taps into the everchanging landscape of fluid play, where children constantly find new moments and forms of play.”

LEGO Hidden Side will be available globally in late summer 2019. The LEGO Hidden Side app will be a free download from the App Store and Google Play. For more information, visit www.lego.com/hiddenside


LEGO Clothing for Adults – Shop Using Snapchat

LEGO is launching a line of clothes for adults that will only be available for purchase through the Snapchat app. Using Snapchat, users can then enter into an augmented shop. Kabooki is the company responsible for the LEGO clothing wear license. Available only to those living in United States, United Kingdom, France and Germany.

If you are living in London, United Kingdom, there is a physical pop up store for one day. The store is located on Eastcastle Street. You can find out more at Pocketlint or CNBC. Thanks to Jeff for writing in with the news.


New 2019 LEGO Movie 2 Sets (70842 70837 70838)

Three new LEGO Movie 2 sets have been revealed on LEGO social media. These upcoming LEGO Movie 2 sets will be arriving later in Spring 2019 so we should see them on the store shelves soon. No price points have been provided for these sets yet.

LEGO 70842 Emmet’s Triple-Decker Couch Mech

LEGO 70837 Shimmer & Shine Sparkle Spa

LEGO 70838 Queen Watevra’s ‘So-Not-Evil’ Space Palace


The LEGO Movie 2 Box Office Weekend Results

The LEGO Movie 2 was officially released on Friday, February 8th. Reviews have varied from very positive to disappointment. The box office for the LEGO Movie 2 was a significant drop compared to the LEGO Movie 1 bringing in only $34.4 million for the opening weekend. Its budget was $99 million.

The original LEGO Movie 1 was budgeted at $60 million but bought in already $69 million on opening weekend. It grossed $469 million worldwide.

The LEGO Movie 2 used A list actors including Chris Pratt, Elizabeth Banks, and Will Arnett. However, ticket sales were still a disappointment. Reasons could be because two other LEGO Movies were released in 2017 after the 2014 LEGO Movie in a short timeframe. These include LEGO Batman Movie and LEGO Ninjago Movie.

Regardless, if you are a LEGO fan, it is still worthy to watch it as the movie is still good. It makes a great family event!