Update: If you are in the US and Canada, this set is now available for order (once you sign in to your LEGO Insiders account). You’ll also get two LEGO gift with purchases including 18+ Sméagol & Déagol & Easter Bunny Surprise. The set was supposed to be released at 0:00 EST in US and Canada but it got delayed for about 1.5 hours.
The 18+ LEGO 10354 The Lord of the Rings The Shire is now officially released for LEGO Insiders Early Access at LEGO Shop at Home (USA | Canada | UK | Australia). LEGO Insiders get early purchase access beginning April 2, 2025 while the general public gets access on April 5, 2025. LEGO Insiders is a free rewards program that anyone can join.
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In addition with the purchase of 18+ LEGO 10354 The Lord of the Rings The Shire, you’ll get a free gift set. The free gift is 18+ LEGO The Lord of the Rings 40761 Sméagol & Déagol GWP gift with purchase. Valid April 2-4, 2025 for LEGO Insiders Early Access only.
Shown below is 18+ LEGO The Lord of the Rings 40761 Sméagol & Déagol GWP. This gift set is free with purchase of the 18+ LEGO Icons 10354 The Lord of the Rings The Shire. Valid April 2-4, 2025 for LEGO Insiders Early Access or April 5-8, 2025 for the general public (while supplies last).
18+ LEGO 10354 The Lord of the Rings The Shire contains 2017 LEGO pieces and is priced at $269.99 USD / $349.99 CAD / £229.99 GBP / $399.99 AUD.
Don’t that forget that there are several other LEGO April 2025 promotions & GWP too. If you act fast and purchase 18+ LEGO 10354 The Lord of the Rings The Shire on April 2, 2025, you can get LEGO Easter Bunny Surprise 40764 as well. This promotion ends on April 2, 2025 though so you got to act quick.
That means you’ll get two LEGO gift with purchases (LEGO Easter Bunny Surprise 40764 GWP and 18+ LEGO The Lord of the Rings 40761 Sméagol & Déagol GWP) when you buy 18+ LEGO 10354 The Lord of the Rings The Shire. Shop Now at LEGO: USA | Canada | UK | Australia
Shown below is LEGO Easter Bunny Surprise 40764 GWP gift with purchase set. This gift set is free with LEGO purchases greater than $75 USD / $100 CAD / £70 GBP / $120 AUD in LEGO purchase (excludes pre-orders). Valid from March 24 to April 2, 2025 at LEGO Shop at Home (USA | Canada | UK | Australia) or while supplies last. Sold out in Australia now.
LEGO April 2025 Promotions, Offers & GWP Summary List
- April 2-4, 2025 (LEGO Insiders only): Free 18+ LEGO The Lord of the Rings 40761 Sméagol & Déagol GWP with purchase of the 18+ LEGO Icons 10354 The Lord of the Rings The Shire
- April 5-8, 2025 (General Pubic): Free 18+ LEGO The Lord of the Rings 40761 Sméagol & Déagol GWP with purchase of the 18+ LEGO Icons 10354 The Lord of the Rings The Shire
- April 2-8, 2025 (LEGO Insiders only): Double LEGO Insider Reward Points on 18+ LEGO The Lord of the Rings 10333 Barad-dûr and 18+ LEGO The Lord of the Rings 10316 Rivendell
- April 7-13, 2025 (LEGO Insiders only): Free LEGO 5009157 Amelia Ticket Booth GWP with purchase of the newly released 18+ LEGO IDEAS 21356 River Steamboat
- March 24-April 2, 2025: Double LEGO Insider Reward Points on Selected LEGO Sets – See the list here: US | Canada | UK | Australia
- March 24-April 2, 2025 (US, Canada & UK only): Free LEGO Easter Bunny Surprise 40764 GWP with LEGO purchases greater than $75 USD / $100 CAD / £70 GBP / $120 AUD in LEGO purchase (excludes pre-orders) – Sold out in Australia
- Shop Now: USA | Canada | UK | Australia
*Offers are stackable if you meet purchase requirement thresholds.
Shown below is the banner at LEGO where you can get double LEGO Insider Reward Points on 18+ LEGO The Lord of the Rings 10333 Barad-dûr and 18+ LEGO The Lord of the Rings 10316 Rivendell. Valid from April 2-8, 2025.
Free shipping on orders above $35 USD / $35 CAD / £50 GBP / $149 AUD at LEGO Shop at Home (USA | Canada | UK | Australia). If you are LEGO Insiders member (free to join), you will also get LEGO Insiders rewards points as well. LEGO Insiders rewards work out to be 5% back in LEGO reward dollars.
Shown below are some of the LEGO sets at LEGO USA that are eligible for double points from March 24-April 2, 2025. See the qualifying sets list here: US | Canada | UK | Australia
For the most up to date LEGO promotions, offers and gift with purchase (GWP) being offered, check the official LEGO store promotional pages links below. They show the current LEGO promotions that are happening at the moment as well as any purchase requirement thresholds.
- US United States – LEGO Shop at Home Promotional Offers Page
- Canada – LEGO Shop at Home Promotional Offers Page
- UK United Kingdom – LEGO Shop at Home Promotional Offers Page
- Australia – LEGO Shop at Home Promotional Offers Page
Shopping for LEGO can be stressful at times with so many different sales and products. If you want LEGO Shopping Tips, we have the LEGO Sales Shopping Tips & Buying LEGO at LEGO Store Resource Article guide as well.
Wondering what are some of the other LEGO Sales happening right now? Be sure to check out our LEGO Sales Updates Area. These includes retailers from LEGO Shop at Home, Amazon, Wal-Mart and lots more.
- LEGO Sales & Deals Updates (All Countries)
- USA LEGO Sales & Deals Updates
- Canada LEGO Sales & Deals Updates
- UK United Kingdom LEGO Sales & Deals Updates
- Australia LEGO Sales & Deals Updates
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